Burger King Meant Well
Even with all our advances, there are a lot of stereotypes about women and their place in society. We’re expected to marry, pop out a few kids, and run to the kitchen to whip up a sandwich whenever a man barks their order for one. Burger King decided to repurpose the sexist notion of women belonging in the kitchen into something new and inspiring for their employees.
The fast-food mega-chain started a scholarship program called Helping Equalize Restaurants. HER, get it? The idea is to help their female employees working towards culinary arts degrees. The end goal is to close the existing gender gap in restaurant kitchens by easing access to education and hopefully boosting the number of female head chefs, which currently sits at less than 10%. The campaign slogan backfired, but they meant well.