Remaking the Mascots
Not everyone is a fan of giving our old favorite product mascots and movie characters a gender swap, but when male mascots dominate the market at 66.1% versus the 31% share held by female mascots, you can’t help but wonder what it would look like if a few of the most infamous characters were redesigned as women.
In 2020, British appliance company CDA pulled a switcheroo and reimagined eight traditionally male mascots into new female versions because who says only guys get to be jolly green giants? We love Julius Pringles and his mustache, but we’re just as happy to meet Julia Pringles and her luscious lashes.