#37: Sasa Lele?
There’s nothing we love more than seeing “sale” signs when we’re out shopping. We all love a good sale, right? And while we know this sign is meant to say “sale,” we still found it a little confusing when we first saw it.

Our brains automatically read from left to right, not from top to bottom. Because we’re so used to reading from left to right, the first thing our brains saw was, “SA LE SA LE” before we realized what this sign is meant to say.
