TAG Heuer
The Swiss brand TAG Heuer is another brand on our list parented by LVMH, as well as Techniques d’Avant Garde. The company’s slogan is “Don’t crack under pressure.” The pun intended implies the company’s durability, which is impressive to the young crowd they’ve attracted over the years with celebrity endorsements by the heartthrob Leonardo DiCaprio and the beautiful Cameron Diaz.
TAG Heuer is associated with motor racing and the company operates similarly to the sport: they break the rules and dare to push boundaries with their sharp designs. The Aquaracer is TAG Heuer’s most coveted watch due to its optimum durability and sporty appearance. It also works as an exceptional dive watch with the ability to operate 1000 meters underwater.
Most popular model: the TAG Heuer Aquaracer