Not About the Bass
People in the marketing departments of companies are paid to know what people want and figure out ways to market things to their specific desires. It looks like the production and marketing department of this brand thinks that women don’t enjoy bass.
We are not sure whether their product that is apparently geared towards their female customers has bass or not because they decided to highlight the treble instead. There are two things wrong with this, firstly, why is the one for women pink? And secondly, who said women don’t like bass?