Domestic Brand Beers
Remember when your dad would come home from work, crack open a beer, sit on the couch and catch the sports highlights? Well, his generation wasn’t as into health and wellness as millennials are. Because of this, the beer-belly look has totally gone out of style, and this age group is finding healthier ways to satisfy their beer craving, or going against it entirely.
Domestic beer brands like Coors, Miller Light, and Budweiser have declined in demand and virgin beverages such as assorted juices, iced tea, and seltzer have become more appealing to millennials. When they do want that fizzy alcoholic beverage, they go for craft beer options instead. Today, beer usually stays in the bar scene and out of the home.