Bars of Soap
Possibly another factor of a healthy lifestyle? Most millennials no longer use bar soap in the shower because they feel that they are crawling with germs after just one use. 60% of Gen Y have turned to body wash to clean themselves instead, while 60% of baby boomers still use bar soap to wash their faces. Only one third of millennials use bar soap to wash their face specifically.
We are finding more and more that millennials are cutting costs with certain household items that they were constantly surrounded by while growing up, like cereal, fabric softeners, and now even bar soap! It’s interesting to see how the needs, preferences, and values change from one generation to another. It’s possible baby boomers never thought of the possibility of germs living on a bar of soap.