Why were people ever even buying this product in the first place? Seriously! Well, it was considered extremely necessary for earlier generations that didn’t have the luxury of using advanced washing machine technology that millennials have grown up with. They have also grown up with fashion brands that focus on the necessity of comfort.
The sale of fabric softeners has gone down 15% between 2007 and 2015. Millennials love to cut costs wherever possible, and the truth is, most millennials aren’t convinced that fabric softener actually does what it says. You’re rarely going to see millennials buying fabric softeners, and you’re rarely going to hear them complain about the softness of their clothes.