Sodas are a big no-no when it comes to a healthy diet because they’re loaded with artificial sugar. So, obviously millennials would have little to no interest in drinking them. Health experts have been working on advertising the dangers of sugar to the public and former President Obama implemented the education of childhood obesity in school curriculums while in office.
Since younger crowds began rejecting these sugary beverages, soda brands like Coca-Cola and Pepsi have seen their biggest decline in sales in decades. Coca-Cola, in particular, has tried to increase sales by revamping Coca-Cola Zero to Cola-Cola Zero Sugar and targeting millennials by growing their presence on social media. Instagram meme account, Girl With No Job, posted Diet Coke sponsored content. However, millennials are not buying into these attempts, and the soda brand’s sales have not improved.