Cereal is not the only childhood staple that millennials are going without. Regular milk is another product that millennials are choosing not to purchase because it does not align with their healthy lifestyle — like the popular vegan diet — that many other kinds of milk cater to. Cow milk sales have significantly decreased by 40% in the last 50 years.
Generations before were only able to choose from three types of milk: whole, two percent, and nonfat. But today, there are more milk options than you can count! Go to your local supermarket and you will find milk options like almond milk, soy milk, rice milk, coconut milk, oat milk, and the list just goes on and on.