Spot the Cups
The first rule of Fight Club is that you don’t talk about Fight Club, the second rule is that you hide a Starbucks cup in every single scene to criticize consumer culture. Remember the line, “When deep space exploration ramps up, it’ll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks.”?
Director David Fincher thought the best way to drive this point home would be by adding a Starbucks cup in each and every frame of the movie. After all, it’s easy to find a Starbucks on every corner, isn’t it?