Big Mac trademark trolls from McDonald’s have lost their EU trademark battle.
By “teasing them,” Burger King hopes to capture their attention. Look at the menu board, and you’ll see that Burger King is playing a prank on McDonald’s with its offerings. There is a “Not Big Macs” label on the menu. It’s grilled like a Big Mac, of course. BK simply tossed away the microphone!
Here, Burger King’s “Outstanding Move” takes the prize. Here we are, with McDonald’s losing its trademark on its creation. Burger King comes to the rescue with some lighthearted humor and a polite dismissal. You can count on us to be there. Please pack a Not Big Mac and a Coke for our next road trip.