A+ for Creativity
It took us a couple of minutes to understand what those colorful pillars were. It looks like some sort of an art installation at the mall, but that isn’t the case. If you look closely, you’ll notice the letters at the top, indicating blood type. Those pillars aren’t just aesthetic, they’re functional. They tell how much of every blood type this blood bank has at any time.
We’re not sure if that should encourage people to donate blood and if that’s the purpose of this colorful installation. We’d assume people arrive at the blood bank with the intention of donating blood, so this shouldn’t change much for them. Whatever’s the reason, it’s certainly eye-catching.