#3: Littering Says a Lot About You
This ad against littering in Toronto, Canada is hands down the most clever ad I’ve ever seen. It’s subtle, but it’s poignant. This ad perfectly depicts what I think of people who litter: dumb, low life, lazy pigs! People who litter are hands-down the worst people on the planet to me. They don’t deserve to live here if you’re going to be literally trashy.
Some of the most effective advertisements I’ve seen are simple, unique, yet aesthetic. I also like that this ad didn’t use a lot of resources to make, which is a requirement for a green ad. They (unfortunately) just used materials found in the environment and a camera. Ads like this are important. Our environment provides everything we need to survive. We must maintain what maintains us.