Xero Confidence
There’s growing scientific evidence that proves running barefoot as our caveman ancestors did is healthier in the long run because it reduces the risk of knee and heel injuries. Many outdoor enthusiasts also cite a heightened sense of well-being from being more closely connected to their surroundings when they ditch the Adidas.
However, the barefoot life isn’t always possible when “no shirt, no shoes, no service” is in play and the ground is littered with sharp safety hazards, so Xero Shoes invented a stylish way to keep safe while reaping the benefits of barefooting. They turned down their Shark Tank offer and went ahead on their own, making over $21 million in 2018.