Forget Cowboys; We Love Cat Herders
You may have forgotten the long-defunct HP information technology company EDS, but their ad during the 2000 Super Bowl lives on in the memories of cat lovers more than twenty years later. The advertisers didn’t lazily slap together cats and cowboys, have a good laugh, and call it a day.
The attention to detail was the key to roping viewers into the fictional world of cat herding. We had a herder winding up a ball of yarn with the same care they’d give to any other heavy-duty equipment, lint rollers whisking away the remnants of a hard day’s work, and the scratches to prove how hazardous the job is, setting the new standard for manliness.