Master Locked in our Memory
Super Bowl commercials are renowned for the emotional tug of war they play with us, but this Master Lock ad took a different route. They skipped the cute kids and funny stories. They didn’t try to make us cry. Heck, they didn’t even use background music or a jingle. They used their 30 seconds to give it to us straight and simple.
In case anyone was wondering if a high-powered rifle could blast through the Master Lock guarding the mountain of boxes they’ve forgotten about inside a storage unit, the answer is “no.” We appreciate this ad for skipping the typical gimmicks and showing us their product is as tough as they say it is.