Apple’s First Commercial
We love Apple with their sleek designer products and user-friendly Mac operating system, but the internet almost unanimously agrees that this commercial didn’t age well. When Apple debuted its first commercial in 1984, viewers loved how they cinematically merged the novel 1984 with their call to think different. It was a dark and effective way to break the mold.
Since the ad, Apple hasn’t just broken the mold; they forged a new one and became the default. The Big brother vibes that permeated 1984 are also a point of contention between Apple and consumers as the tech company has taken over the market and infiltrated a large part of our lives. They became the very force they set out to destroy in this ad, making for an ironically iconic commercial.