That Time Old Spice Caused a Spike in Divorce Rates
Okay, we’re being a little dramatic. Nobody filed for divorce over Old Spice’s body wash ad, but it certainly had a lot of ladies fantasizing about the man their man could smell like. It was a commercial for men’s body wash that targeted every weakness men assume women have, and they hit the bullseye.
It wasn’t really about the boat, the diamonds, or the tickets to that thing we love. They won us over with the quick-paced humor laced with the perfect amount of weird. It also didn’t hurt that Isaiah Mustafa was shirtless. So, how many bottles of this stuff before our guys morph into the Old Spice spokesman?