The Unexpected and Controversial Rise of MrBeast to YouTube Superstardom

In January 2022, MrBeast announced the formation of a new company called Feastables, which was released in tandem with a new brand of chocolate bars dubbed “MrBeast Bars.” To celebrate the launch of its new chocolate, the company held a raffle with prizes totaling over $1 million.

There were ten grand prize winners who would have the opportunity to compete for control of a chocolate factory in the style of Willy Wonka. The video was released in June 2022, and the grand prize for the winning cake was $500,000. Celebrity chef Gordon Ramsay also served as a judge for the competition.