Clever shut down
Like so many of the favorites from any 80’s kid’s childhood, Blockbuster is at the forefront of things that no longer exist. This text thread is an excellent illustration of using something unpleasant from the past to make light of another unpleasant memory.
If they didn’t get the message after being compared to a failing business with out-of-date technology (not to mention one that never has and never will), they’re never going to understand it.