Addison Rae — $155,800 per sponsored post
Another social media celebrity who appeals primarily to Generation Z is Addison Rae, thanks to her huge presence on TikTok. However, Rae’s success does not end there; she has over 40 million Instagram followers and released her first song in 2021. In a remake of the 1990 blockbuster She’s All That, Rae also starred.
In 2021, Rae’s social media influencer status was at an all-time high. She even attended the Met Gala that year! In August 2020, Forbes not only named her the highest-earning TikTok personality but also included her in their “30 Under 30” list for top social media influencers.