Raising their popularity
The photo of Allison received a lot of publicity, which benefited pole vaulting greatly. Pole vaulters were previously unknown outside of their country until the infamous picture went viral.
You probably couldn’t name anyone who performed the activity if you were unfamiliar with it. Women who participate in the field, on the other hand, have become a lot more well-known in recent years. Athletes such as Sandi Morris and Eliza McCartney have gained public prominence, but much of the attention has been focused on their appearance.