Your single berry
There are two layers to this packaging fail, and both are just as bad as the other. Firstly, the title is Berry Loaf, and I would argue that there is more loaf than berry in this breakfast item. Secondly, the picture on the label looks a little different than the loaf does in real life. Someone is trying to pull a fast one on their customers.
I guess it could be the case that the department which made the packaging and wrote the copy hadn’t seen the product they were designed for. Although, the likelihood that they would include a photo of a loaf with a single berry is small.