Budget foot spa
The image on the front of the box is your free advertising, it’s the perfect place to communicate what your product is and how it can improve the life of your customer. Most companies use it to sell a lifestyle, or a benefit, or the way it will make their customer feel. Some lie.
A lot of advertising is stretching the truth, sure. No one really expects that driving a Range Rover is going to mean their life is full of epic adventure and women in bikinis. They’re going to be using it on the school run and stuffing the trunk full of muddy football boots. Still, when you buy a paddling pool you do expect to be able to fit actual people inside it, not just their feet.