Finding the Cliff from the CLIF Wrapper
This might be a metaphor for something. Perhaps only the physically strong are capable of finding the location where the wrapper’s picture was taken. Or maybe you need to eat CLIF energy bars to gain the courage and endurance to climb up sheer cliffs. Or maybe this person who happened to have a CLIF bar just stumbled upon the site, which would make him an incredibly lucky person.
The chances of coming across the exact rockface and background landscape is pretty slim. It’d be like finding the green hills where Windows XP’s iconic green hills were taken (Sonoma County, CA, for those who are wondering).