Bahia government
The Brazilian state of Bahia has embarked on an important campaign – to remind people to drive safely. In today’s world, we’ve become somewhat obsessed with checking our phones and constantly communicating with the outer world via social media. Most of our time is consumed by our smartphones, even while driving.
This might not be a print ad, but it’s creative enough to be included on the list. The Bahia government put up these traffic signs, only instead of showing driving instructions, they feature the logos of Facebook and Twitter. This was done in an attempt to remind people that while they’re driving, they should be focused only on the road.