Bingo fabric softener
Aside from laundry detergent, which we use to remove stains and clean our clothes, our laundry process wouldn’t be complete without fabric softener. Bingo suggests their product is “irresistibly soft.” So much so, that the little girl can’t help but hug the scary ghost in her bedroom – because the sheet is just too soft to resist!
We love how they took an old children’s tale – the monster under the bed, or the ghost hiding in the closet – and utilized it for their ad. While normally, the girl would be terrified to see a ghost in the middle of the night, when the ghost is wearing a freshly-washed sheet with Bingo fabric softener, it doesn’t seem so intimidating.