WWF
For those of you unfamiliar with their cause, the World Wide Fund for Nature is an international non-governmental organization that works to preserve wilderness and reduce human impact on nature and our environment. In the past couple of years, we’re becoming more and more aware of our negative impact on nature and the importance of green living.
Modern society is doing a poor job protecting the natural world and our environment, as large corporations use delicate nature resources and wildlife for their financial profit. Organizations and private individuals are warning us that if we’re not careful, within a number of years, some species that are crucial for the ecosystem might be extinct. That is the horrifying change this WWF ad demonstrates: seeing a shark in the water is terrifying, seeing the ocean with no sharks is even more terrifying.