Pedigree Petfoods
Pet food brand Pedigree embarked on a campaign to increase awareness of adoption and its importance. Pedigree doesn’t just want you to adopt so that you’d buy their pet food, but they believe in the cause. Their ad is simple: two identical photos, one with a dog and one without a dog – and how it makes all the difference. On a personal note – I can tell you how much of a difference it makes having a dog by your side.
The two side-by-side images shout the message loud and clear: “A dog makes your life happier. Adopt.” We didn’t realize we could get so emotional over an ad, but someone should’ve warned us! This simple ad hits us in the right place – what a huge difference a dog can bring into your life. With a dog beside him, the man who seems lonely in the first photo suddenly seems like he has a companion and a purpose.