Orbit
A good advertisement should describe a situation or a feeling everyone can relate to, right? That’s what the people at Orbit were going for with this ad, and we think they did a good job. It happened to all of us before: we indulge ourselves in a delicious, yet somewhat stinky lunch, perhaps containing garlic, onion, or fish, and we feel self-conscious every time we open our mouth.
In their ad, the dental hygiene brand demonstrates how using their gum, the smell of garlic would disappear and be replaced with the fruity, fresh smell of tangerines. The attached slogan is, “No one will find out what you ate!” Sounds pretty promising. You can eat whatever you want without having to worry later.